Reimagining Telecommunication
for Taiwanese Gen Z
SECTOR
Telecommunications
TIMELINE
6 Weeks
TEAM
Anushree Joshi, Alexandra Lai, Kristin John, Mine Ye,
Roger Hong, Sheethal Jacob
ABOUT PROJECT
The project goal was to enable Far EasTone Telecom to reimagine telecommunication for Taiwanese Gen Z. Using a design-led process we conducted research and attempted to demysitfy a generation of youngsters currently in their defining stage of life.
KEY HIGHLIGHTS
Provided FET with comprehensive insights about Gen Z, specifically their use of mobile technology, life stages, and contextual activities.
Delivered early concepts backed by the research that specifically catered to their telecom related needs.
Provided a set of guiding Design Principles to guide future development of concepts.
